Why Your Business Needs a Website
Asking this question in present times is like asking why you need air. A website is to business what food is to human body. The latter needs the former for the very survival.
Especially in this age, where internet is the first place people go to looking for products/services, not having a website has to be the craziest thing ever.
Let’s explore this topic further and see why having a quality website lies at the heart of driving the sales up, winning customers, and increasing the bottomline –
- The world has gone digital/mobile
The times when people used to tune into radio, watch television, or read newspaper to stay aware of the world of business are long gone. The whole scenario has changed dramatically. Now everyone knows that internet is the first place to refer to whether they are looking for products or services.
In the absence of a business website, brands will be dealing with missed opportunities. Almost everyone is available on the internet and look no further before buying any product or subscribing to any service.
- Cost-effective way to market a website
Conventional marketing methods whether it is putting up billboards, distributing brochures, contacting newspapers to cover your brand story, or releasing press releases, etc. – all of these methods are highly expensive. But, a website only calls for one time investment – that too very little. A business website has to be the least expensive way of marketing in any community irrespective of the location/demographic. You could be a business based in India, yet you could easily target audiences across the world without having a huge upfront investment.
- Point of interaction connecting customers with brands
Internet has connected the whole world and brought it in one place. Your website is the point of interaction that connects businesses with its customers – both current as well as potential ones.
- Way to keep people informed of the latest business going-ons
May be you launched a new line of product, or perhaps you are expanding your business. Perhaps you recently orchestrated an event or annual party. You need to stay in constant touch with the customers by keeping them informed of the business’s current happenings. Any new events or launches can be easily communicated through the website.
- Way to take business transactions online
Your business no longer needs to be confined to a physical shop or a store to attract clientele. In fact, a physical store is only limited to people in the vicinity and the passer-bys. A website takes your business online and makes it accessible to all irrespective of their location. You can have an ecommerce business website and make your products/service available to any area you wish to target. With the option of making online transactions, physical proximity is no longer a constraint to business growth.
- Website helps the ‘Show, don’t tell’ approach
While most advertising and promotional strategies shove the information down the customer’s throat, a website doesn’t do that. It shows instead of telling. The visual element of a website helps readers know in one good glance what the business is all about. It keeps them hooked instead of bombarding them with unnecessary promotional work. Why not check out our collection of the best wordpress themes for business here.
- Helps in establishing credibility and building brands
Just the fact that a business has taken time to establish itself online gives the impression that it takes things seriously. Not having a website shows incompetence on part of the business. A website is testimony to the fact that the company is in line with the latest trends and has gone an extra mile to serve the customers. Being active online strengthens your credibility and helps in branding.