If you’re struggling to get your head around adding Facebook Pixel to WordPress, then you might need a guide on how to add Facebook Pixel to WordPress. This is an essential plugin for WordPress that you’ll need to install to your WordPress site if you’re running any sort of Facebook ad campaign, and learning how to set it up and use it is important in order to keep track of your ad campaigns and keep everything fully optimized for the best performance possible. If you don’t know much about web development, though, then it can be hard to work out how to set up facebook pixel with wordpress.
What is Facebook Pixel?
Facebook Pixel is essentially a plugin that’s like Google Analytics, but specifically for Facebook ads. It gives you all the info you might need on your Facebook ad campaigns, and lets you fine tune their targeting. Facebook Pixel for WordPress is a great way to see exactly how effective each one of your ads is at converting clicks into sales.
How to install Facebook Pixel on WordPress
The easy way to add Facebook Pixel to WordPress is a manual approach that doesn’t take long, even if you don’t know anything about coding. It’s a two step process, involving creating a Facebook Pixel and inserting its code into your WordPress website.
To start the process, go to the “Pixels” tab in Facebook Ads Manager. Click on the green button to create a new Pixel (as long as you haven’t already; you can only create one Pixel per account). You’ll see an input field to name your Pixel, and then all you need to do is hit “Create”.
You’ll then be offered a range of options for how to add the Pixel to your site. Select “Manually Install the Code Yourself”, and you’ll see the Facebook Pixel tracking code on screen. Copy that code, and you’ll be ready to add it to your WordPress site.
The easiest way to add this code is to use a free WordPress plugin called Insert Headers and Footers. Install this plugin, and make sure it’s activated. Once you’ve done that, go to “Settings”, and select “Insert Headers and Footers”. You’ll see a box labelled “Scripts in Header”. Simply paste the Facebook Pixel tracking code from the previous step into this box, and then save your changes.
These steps should get your Facebook Pixel WordPress set up and working with ease. Just make sure you remember to save at the end, and you’ll be ready to go in no time!
There are other ways you can install Facebook Pixel on WordPress, but this one is one of the easiest and fastest options for adding Facebook Pixel to WordPress. As long as you follow the steps above, you should be able to get your Facebook Pixel plugin up and running, allowing you to track your Facebook ads and measure their engagement with ease, helping you to tailor your targeting to maximize engagement as quickly and easily as possible without needing to install many other extra plugins.